若是顧慮傳統規條或是形象問題，亞當吉尼就不會創立「鋼鐵集團」了。亞當聚集了得力助手史提夫歐、小個子改造奇才道格、狂野畫手榮恩，及堅韌不拔的太太潘，想讓美國汽車大城底特律重振雄風。他獨排眾議，將家族的汽車事業大轉型。我們印象中的汽車美容，可能是抹抹輪胎油，把車身弄得光滑亮麗以換取幾張小鈔的行業。而「鋼鐵集團」的創意發想卻引人注目並賺進大把鈔票。每集節目裡，亞當和特立獨行的工作團隊將接下不同客戶交付的任務。例如要替底特律雄獅隊四分衛馬修史丹佛打造一台流線形福特貨卡，或是將木質面版旅行車改裝為回收輪胎購物車。各種稀奇古怪的要求，都得靠他們打破框架的發明力，來重新找回使汽車大城轉動的零件。
If Adam Genei was worried about following rules and making good impressions, he wouldn't have started Mobsteel. Together with his "right hand man" Steve-O, the pintsized building wonder Doug, wild man painter Ron, and his tough-as-nails wife Pam, Adam is rebuilding the rides that made Detroit great and putting the Motor City back on the map. Against the odds, Adam took his family automotive heritage and turned it into a thriving business. These aren't your typical automotive makeovers, just slapping on some new wheels and a slick paint job to make a couple quick bucks. Mobsteel's creations are head turning rides selling for big money. In each episode Adam and his crew of misfits tackles a new job for a new client. It could be building a slick Ford pickup for Lions quarterback Matthew Stafford or an old wood panel wagon into a tire shredding shop car. With such crazy requests they have to get inventive and search out hard to find pieces of motoring Americana.
