兩家婚紗店掀起冷酷無情的競爭，鬥智鬥勇，以設計和銷量與對方進行日復一日的較量。大衛經營著完美婚紗店，這個成功的婚紗沙龍由他親自掌管，而他的工作人員全部都是男性。在大街的另一頭則是雪麗婚紗店，這是一家老派精品店，由大衛的現任對手和前任老闆雪麗管理。
This brand new series is a turf war with a difference, as two bridal shops wage a ruthless campaign to outwit, out-design and out-sell each other every day in Best In Bridal. Dave runs Complete Bridal, a successful salon owned and curated by him and his all-male team, and down the street lies Shelley's, an old-school boutique managed by Shelley, David's rival and former boss.
