每一年網路上會出現超過一千五百萬個新成立的美妝部落格，總瀏覽次數高達七億次。美妝產業也注意到這樣的趨勢，紛紛邀請網路紅人展示新產品，甚至擔任品牌大使。現在，全球最多人效仿的時尚達人以及眾多美妝教學影片的靈感來源，也是本節目的執行製作人，金卡達夏將要找出下一位全美最佳美妝意見領袖。12位美妝影音部落客將要一較高下，爭奪加入金的華麗陣容，更能得到他們夢寐以求的工作，加入「卡達夏美妝」的經營團隊。
Over 15 million beauty blogs are created every year that garner over 700 million views! The beauty industry has taken notice and actively recruits top influencers to showcase their products and act as brand ambassadors. Now, Executive Producer Kim Kardashian West, the most copied style icon on the planet -- and the subject of thousands of online makeup tutorials -- is searching for America's next Superstar Beauty Influencer. In this elimination competition, 12 YouTube beauty influencers will compete for a position on Kim's Glam Squad and the coveted job of running Kardashian Beauty.
