此劇的場景設在約會比賽實境秀「直到永遠」的後台。心理有障礙的女主角瑞秋葛柏(詩禮艾波比飾)是一名年輕製片人,她的工作是玩弄這些參賽者之間的感情,好讓節目走向有戲劇化的發展。以符合冷靜的執行製作人昆恩金(康斯坦絲金默飾演)的要求。在本劇中可以看到在沒有劇本的真實電視世界中的樣貌。當身在其中時,能做出的事情邪惡地超乎想像,而製作節目的背後,也是另一齣真人實境秀。第3季將反轉性別,由眾多男性追求者嘗試贏取女性實境秀主角的芳心。
Set against the backdrop of the hit dating competition show Everlasting, UnREAL is led by flawed heroine Rachel Goldberg (Shiri Appleby), a young producer whose sole job is to manipulate her relationships with and among the contestants to get the vital dramatic and outrageous footage that the program's dispassionate executive producer, Quinn King (Constance Zimmer), demands. What ensues is an eye-opening look at what happens in the outrageous world of unscripted television where being a contestant can be vicious and producing it is a whole other reality.